The AI tools I'd actually pay for.
Sorted by the job they do, with an honest note on each. New tools get tested on real deals before they land here.
Some tool links are affiliate links. If you buy, Dylan's Digest may earn a commission at no extra cost to you. We only list tools we'd use ourselves.
Assistants
Claude ↗
Anthropic's assistant. Projects keep your business profile, and connectors reach your CRM, email and files.
Best for agents, team leads & brokers, assistants & tcsFree, paid from $20/moChatGPT ↗
OpenAI's assistant. The most common starting point, with apps for Zillow and many CRMs.
Best for agents, team leads & brokers, assistants & tcsFree, paid plansGemini ↗
Google's assistant. Strongest if you live in Gmail, Calendar and Google Business Profile.
Best for agents, marketersDesign and video
Canva ↗
Flyers, just-listed posts and video, with AI design tools built in.
Best for agents, marketers, lendersFree, paid plansDescript ↗
Edit video by editing the transcript. Great for market updates and listing walkthroughs.
Best for agents, marketersFree trial, paid plansOpusClip ↗
Turns one long video into a week of short clips. I use it on call recordings.
Best for agents, marketersFree trial, paid plansHeyGen ↗
AI avatar and translated video. Label anything synthetic.
Best for marketers, agentsPaid plansTella ↗
Polished screen recordings for buyer consults, seller updates and how-tos.
Best for agents, assistants & tcs, lendersFree, paid plansRiverside ↗
Studio-quality remote interviews and podcasts, with AI editing.
Best for agents, marketersFree, paid plansElevenLabs ↗
Natural AI voice-over for listing videos. Don't clone anyone's voice without consent.
Best for marketersOne-time packagesHeadshotPro ↗
AI headshots from your selfies, for a team or yourself.
Best for agents, lenders, team leads & brokers