AI for team leads & brokers

Step 1 · Free tools, yours to keep

Take these first.

The prompt pack

Fixes: Starting from a blank chat. 25 copy-paste prompts for listings, leads, deals and marketing.

The free CRM

Fixes: Paying for a CRM you barely use. The spreadsheet CRM Dylan rebuilt his business on: stages, sources, households, anniversaries.

Piece 03

Deal timeline builder

Fixes: Missed deadlines and scattered dates. Type in the contract dates and get every deadline, ready to paste anywhere.

Coming soon

Team operating manual

Fixes: Everything lives in your head. SOP builder, AI policy and hiring kit for your first assistant or TC.

Coming soon

Business dashboard

Fixes: Not knowing your real numbers. Pipeline, projected income and the weekly review, on one page.

Start with the policyYour agents are already using AI. A one-page policy covers fair housing, client data and disclosure. It's in the Starter Kit.

Get the AI policy

Step 2 · The Ramp, adjusted for you

Seven days, ten minutes each

Day 1: Teach AI who you areAnswer for your team, not just yourself. You'll reuse this profile when you roll AI out to your agents.
Day 2: Write a listing description, then check itMake this the first thing you show your team. It's the clearest example of why an AI policy matters.
Day 4: Make a week of content in 10 minutesRun this once for the team's whole market, then share the posts in your team chat for agents to personalize.

Open the Ramp →

Starter Kit prompts for you

Copy, fill in, paste

Fair housing check before you postRun every listing, ad and social caption through this before it goes out.
Price reduction conversation prepBefore the hard call, get the talking points straight.
Your AI tool auditStop paying for tools you don't use.
Write your team's AI policyOne page every agent signs and actually follows.
Weekly business reviewFifteen minutes every Friday.
Recruiting or hiring postFor an assistant, TC, or a new agent.

Open the Starter Kit →

Step 3 · Every weekday

Recent stories that matter to team leads & brokers

Agent Image's SiteAI turns agent websites into answer enginesOct 26, 2026 · Consumers increasingly expect to ask questions instead of clicking menus. A site that answers and pre-qualifies can make your website a real lead source again.
Anthropic files to go public as ANTOct 26, 2026 · Not a tool to use today, but it signals Claude is a long-term business platform worth learning. The 'who is liable for an agent's actions' question applies to your business too.
Give past clients something worth keepingOct 23, 2026 · One useful touch a month keeps you top of mind for referrals without asking for anything. AI makes building these local guides fast.
The Agency builds its own private AI platformOct 23, 2026 · Large brokerages are choosing to keep client data off public AI, which raises the bar for how independents handle privacy. Expect recruiting pitches built on 'our AI knows our data.'

See every story tagged for team leads & brokers →

Step 4 · When you want it all in one place

Keyholders

Build your team's AI systems alongside other owners. Monthly hot seats, private chat with Dylan, and the full brokerage playbook as it's built.

By application, 25 seats

Apply to Keyholders

Roll AI out to your team without the risk or the wasted spend.